I design clarity for products,
teams, and the people building them.
Product designer, founder, and systems thinker focused on turning complexity into thoughtful products, stronger decisions, and more structured ways to build.
8+
Years shaping digital products
Multi-sector
Fintech, SaaS, travel, and media
Now building
AI Operating Partner
Reclaim
Reclaim is a Paystack-native tool that helps Nigerian subscription businesses recover revenue lost to failed renewals — expired cards, insufficient funds — through automated SMS follow-up, priced in Naira.
Built for failed renewals
Expired cards and insufficient funds silently drain subscription revenue. Reclaim catches those failures and brings the revenue back.
Paystack-native, priced in Naira
No workarounds, no USD conversion — built directly for how Nigerian subscription businesses actually collect and lose payments.
Automated recovery, not manual chasing
SMS follow-up sequences do the recovery work, so teams get revenue back without adding another task to their plate.
BuildNest
Studio
BuildNest Studio is an AI product studio building always-on AI operators for the work a business can't afford to drop — including the AI Operating Partner, BuildVoice, and Reclaim.
Clarity before momentum
Most teams move fast without enough alignment. BuildNest helps surface what matters before more work piles up.
Structure for better decisions
From product thinking to team visibility, the system helps teams move with more coherence and less dependency on individuals.
AI that supports real work
Not AI for novelty. AI placed where it improves thinking, reveals gaps, and helps teams act with more confidence.
How I Contribute
How I think,
design, and contribute.
Product Design
Designing thoughtful digital products from concept to execution, with strong attention to user clarity and business direction.
Systems & Design Foundations
Building scalable design systems, interaction patterns, and product structures that support consistency as teams grow.
Product Thinking & Decision Support
Helping founders and teams make better product decisions through clearer framing, prioritization, and system-level thinking.
AI-Enabled Product Exploration
Exploring how AI can support workflows, communication, and decision-making in ways that feel useful, grounded, and human.
Thinking
Clarity is not a luxury. It changes how teams build.
The best products solve confusion before they add features.
Systems shape behavior, whether you design for that or not.
AI is most useful when it strengthens human thinking, not replaces it.
About
I’m a Product Designer with over eight years of experience shaping digital products across fintech, SaaS, travel, and media.
My work sits at the intersection of product clarity, systems thinking, and thoughtful execution. Over time, I’ve become increasingly drawn to the structure beneath the interface — how teams make decisions, how products stay coherent as they grow, and how better systems can reduce noise and unlock momentum.
That thinking now shows up in two places: as Lead Product Designer at Wakanow (Kalabash54), where I bring that same clarity to a large-scale consumer product, and through BuildNest Studio, the studio I founded — now an umbrella for a small portfolio of products, including the AI Operating Partner, BuildVoice, and Reclaim, each built to help founders and teams operate with more clarity and recover more of what they've already earned.
I also write through Ask a Tech Mama, where I explore design, technology, ambition, and identity with honesty and depth, and created Design Once, Sell Forever, a practical guide for designers turning existing work into scalable digital products.
Experience
Founder & Lead Product Designer · BuildNest Studio
Registered as Vanif Designs
Building AI operators for leadership and customer operations — Reclaim, the AI Operating Partner, and BuildVoice.
Lead Product Designer · Wakanow (Kalabash54)
Leading product design across travel and fintech products.
Creative Designer · KPMG Nigeria
Contract
Created high-quality visual designs for internal and client-facing projects across multiple business units.
Creative Designer · Reeach UK / Softcom
Delivered end-to-end creative and product design solutions that supported brand growth and digital execution.